GP Agarwal Group
People, Purpose, Platform:A Cohesive UX Strategy for a Diversified Enterprise
Reimagining the Digital Face of an Industrial Legacy ,where business complexity meets design clarity — UX that aligns with scale, sustainability, and storytelling.
GP Agarwal Group | India |UX Strategy, Website Design
Brief
GP Agarwal Group, a diversified Indian conglomerate, needed more than just a website — they needed a centralized digital ecosystem that could communicate their vast operations, rich legacy, and vision for a sustainable future. As a group comprising several distinct businesses, the lack of a cohesive online presence was leading to fragmented narratives and missed engagement opportunities with potential partners, talent, and stakeholders.
The task was to build a UX-first platform that could carry the group’s business depth, values, and impact — while being scalable, user-centric, and future-ready. The focus was not only on delivering information, but also designing trust — building a platform that could showcase their industry credibility, community impact, and IPO readiness, all while being accessible and human.
Discover
Listening Deeply, Seeing Holistically & Understanding the Business, Audience, and Brand from the Inside Out. Stakeholder Interviews with leadership, HR, and operations revealed aspirations around IPO-readiness, community engagement, and attracting talent. Competitor Analysis mapped user flows, brand tone, and architecture used by benchmarked conglomerates.
User Persona Development included potential vendors, job seekers, ESG partners, and media.
Brand Guidelines Review ensured adherence to logo use, typography, and visual consistency.
Key Insight: The group is rooted in trust and long-standing relationships — any digital transformation had to feel respectful, grounded, and aspirational at once.
Challenge
A legacy group with a future-forward vision — but no central digital narrative. The challenge was to craft a UX-first, brand-aligned experience that matched the scale and maturity of peers while retaining GP Agarwal's distinct legacy and values.
GP Agarwal’s website challenge stemmed from three core tensions:
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Fragmented Identity: Different business verticals had their own presence or none at all, leading to scattered perception.
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Static Presentation: Existing content lacked narrative depth and user-centered flow.
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Missed Connections: Potential collaborators, vendors, talent, and community stakeholders lacked a clear digital entry point.
Define
User
Personas
To understand the frustrations goals & aims.
We reframed the UX problem statement to:
“Create a humanized, scalable digital platform that bridges legacy, operations, and innovation under one cohesive brand experience.”
UX Goals:
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Clarity Across Verticals – Make navigation intuitive for diverse business lines
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Emotive Legacy Storytelling – Honor the founder’s journey and company ethos
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Trust & Transparency – Elevate sustainability, community, and governance stories .
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Talent-Centric – Position the group as a modern, stable, values-driven employer
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Scalability & Modularity – Support future verticals or IPO-related content shifts
After refining the information architecture through multiple iterations, we transitioned to wireframing. High-fidelity wireframes laid the foundation for the visual design, ensuring alignment with key insights and user needs.
Content Strategy
The brand narrative to people first storytelling
Wireframe
Where Strategy Meets Systematic Visual Language While the visual identity was already in place, the task was to build a modular, system-based design that could evolve over time.
Design
Color
Schema
Typography
Industrial yet humanist, echoing both legacy and approachability
Iconography
Balanced between real industrial environments and community moments.
UI Component
We balanced color & element to bring out visually appealing website interfaces for the brand.
Delivery
We balanced colour & element to bring out visually appealing interfaces for the brand.
Conclusion
In conglomerates, UX is the glue that binds scale, sectors, and stories. Respecting brand legacy while pushing toward modernity requires micro empathy at every interaction layer. The right UX strategy doesn’t just present — it positions, connects, and evolves
